Creative Challenge #1: Making Scent Feel Tangible & Luxurious
Context: Customers want to experience high-end, luxurious scents at home but are skeptical about how a diffuser can truly replicate a hotel-like ambiance.
Outcome:
- Produced Skit-style UGC where users unbox the Mini Pro, set it up, and describe the transformative feeling of the scent: "It's like stepping into a 5-star hotel every time I walk in!"
- Paired visuals of luxury hotel interiors with voiceover: "Inspired by the world's most iconic hotels."
- Featured aroma descriptions: "Rich, warm, and inviting — reminiscent of a luxury suite."
Creative Challenge #2: Overcoming Concerns About Scent Longevity
Context: Customers often worry that luxury scents will fade quickly or become too faint, leading to disappointment after investing in a premium product.
Outcome:
- Created UGC Mash-Up of users sharing how the scent lasts for days: "I've had this running for a week, and it still smells incredible!"
- VO line: "Enjoy consistent, long-lasting fragrance without the hassle of refills."
- Showed the automatic, waterless misting technology, highlighting how it preserves scent potency.
Creative Challenge #3: Matching Personal Preferences with Signature Scents
Context: Customers worry about choosing a scent online that doesn't match their expectations or preferences.
Outcome:
- Created UGC where users compare scents and discuss their favorites: "The scent of Elegance makes my space feel warm and inviting, while Retreat is fresh and rejuvenating."
- VO line: "Find your signature scent — inspired by world-class hotels."
- Encouraged sampling with mini scent pack features.
Creative Challenge #4: Elevating the Aesthetic Appeal
Context: Design-conscious consumers want the diffuser to blend seamlessly into their home decor.
Outcome:
- Produced AI-Generated B-Roll of the diffuser in stylish, modern settings: "A beautiful addition to any room."
- VO line: "Sleek, elegant, and customizable — designed to complement your space."
- Showcased the range of colors and finishes, appealing to both minimalist and luxurious tastes.
Performance Challenge: Sustaining $500k+ Monthly Ad Spend with High-Volume Creative Production
Context: As a brand with average ad spend of over $500k per month, their biggest challenge was the sheer amount of creatives that are needed to sustain this ad spend profitably. As a brand that relies heavily on retention, they want the lowest CPA and first-order profitability.
The Challenge:
- Massive Scale Requirements: Sustaining over $500k monthly ad spend requires constant creative refresh
- Creative Volume: Need for high-quality UGC at unprecedented scale to prevent ad fatigue
- CPA Optimization: Achieving the lowest possible cost per acquisition for first-order profitability
- Retention Focus: Balancing acquisition costs with long-term customer value
- Quality vs. Quantity: Maintaining creative quality while producing at volume
Outcome: Our strategic UGC approach enabled Hotel Collection to maintain profitable scaling at their target spend levels:
The results demonstrate how systematic UGC production can support enterprise-level ad spend while maintaining cost efficiency and first-order profitability in the competitive luxury home fragrance market.