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Display ads are a worthwhile investment for any brand. They reach diverse audiences and have a high return on investment. It is important to understand display advertising, examples, and how they work for a brand’s marketing efforts. This is what we explore in this article. Ready to get started? Please join us.
Display advertising is a form of advertising that helps organizations to showcase their products and services on different platforms visually. Display ads motivate users to take specific actions like visiting a landing page or completing a purchase. Display advertising allows users to integrate images, videos, and text to pass their message.
Display ads appear online as users browse and show up based on their interests and topics. What are the benefits of display ads?
The advantages of display advertising include:
Display ads are shown on third-party websites which are relevant to a brand’s products being advertised. Display ads are simply any visual ads that a brand can place on its website, social media platforms, or apps.
Display advertising can be divided into three categories, as discussed below.
Site placement advertising allows brands to select specific websites or platforms where their ads should appear. This type of display ad is common for brands hoping to call to action a specific target market.
Remarketing display ads are shown to users who have visited a brand’s website or social media platform previously but did not convert. After leaving the brand’s website, a remarketing ad appears on your feed. Remarketing display ads nurture a brand’s audience into completing a conversion or making another purchase.
Contextual display advertising is made on a website that is relevant to the brand’s content. Contextual advertising operates by matching a website’s content with the content of an ad. In other words, contextual ads display relevant ads based on the content of a page.
The most common pricing technique of display ads is based on their CPM (cost per mille) value. As known as cost per thousand impressions, CPM refers to the ad spend for every 1,000 impressions the ad receives. In this pricing model, the advertiser (brand) pays after a target number of users have interacted with the ad and impressions made.
Therefore, when seeking influencers for display ad collaboration, it is crucial to consider the pricing model. The agreement should be a performance-based system where you pay for successful search ads.
The best display ads include animated ads, interactive ads, banner or static ads, video ads, and expanding ads.
One of the examples of display ads is static ads, which appear on the side, top, or bottom of a web page. These ads can be animated, static, and contain images, text, or both. Static display ads are saved as PNG or JPEG files and are easy to create and load.
An example static display ad is a horizontal banner promoting a brand’s product on an influencer’s platform.
Another example of display advertising is interactive ads, which engage users through clickable forms, elements, or other interactive features. Interactive ads are built using HTML5 and optimize user participation. Examples of interactive ads include prompting users to complete a survey or enjoy a simple game.
Animated display ads use motion to capture a user’s attention. Animated display ads use between 5 and 10 seconds of looping video or GIF to attract a user’s attention. Animated ads are created as HTML5 or GIF files and display multiple frames, allowing for complex messaging.
Video ads are another straightforward example of display ads. Video ads feature longer videos compared to animated display ads. Brands use sound and moving visuals to engage their audience.
Expanding display ads grow in size as the audience interacts with them. Expanding display ads appear small and later expand when the user clicks on them or scrolls over them. Expandable display ads include a mobile phone ad on a blog, which expands after a user clicks it, showing a 360-degree interior view.
Even though online advertising can be implemented on vast networks, display ads is mainly used in the following platforms:
Understanding advertising examples is crucial for running successful campaigns. Which are the best examples of display ads? Join us as we discuss these examples.
In display advertising, simplicity is a virtue. Instapage makes a great effort to get their audience’s attention in the ad above. Instapage uses bold contrast and clear printing that attracts a viewer’s attention.
So why is Instapage’s ad an excellent display ad example?
Another of the best display ad examples is the Apple TV, which produces static display ads that grab a viewer’s attention. Apple TV’s ads are easily recognizable, stylish, and contain a clear message.
Why are Apple TV’s ads great display ad examples?
Disney makes brilliant display ads that focus on their target audience. In the ad above, Disney’s images are large, colorful, and bold, which makes kids love them. Comparatively, Disney uses minimal text so that users can understand the ad without reading it.
Ellis Brigham Mountain Sports runs some of the best display ad examples. The ad above displays the product in the setting it is meant to. Further, the company’s display ads are effective because:
Another great display ad example created by brands is that of Nintendo Switch. In the ad above, the brand launches campaigns with clear images, bright colors, and short messages. This makes the ads exciting and compelling.
The banner ad above is one of the best display ad examples from Samsung. In the ad, Samsung showcased the mobile phone’s waterproof capability by including the imagery of the ocean. Undoubtedly, this appeals to water lovers.
Why is this banner ad a great digital ad example?
The ad above by Ralph Lauren presents the more outdoorsy brand Polo is introducing under their Road Trip fall collection. The ad is an excellent display ad example.
In the ad, models are fancified and dressed well as they wander along the edge of a beach. This is a throwback to when people would visit the beach to socialize, not to swim or sunbathe.
In the display ad above, Geico uses contrast and color to highlight its new offering. While everyone knows Geico for their car insurance, most of us do not know about their home insurance. The display ad uses the brand’s awareness as a car insurance firm to push for a cheaper and better policy for a car and home.
The color contrast and icon also depict the concept of mixing different worlds. From the display, the target audience can understand that the brand is “more than just a car insurance company.”
From the best display ad examples above, it is apparent that what works for a certain brand might not work for another. The following are the best display advertising strategies for your brand:
Further, it is important to understand that display ads work differently on various brands. For instance, a new streaming device might be successful with a contextual ad or a static banner.
The above examples of display ads support different marketing intentions and goals for various brands. For optimal success of your brand’s advertising campaign, strategies like appealing to current trends are key. Moreover, use vibrant colors and high contrast to grab attention and stick to one point. It is also important to communicate your value proposition effectively and understand your audience well.
1. What are the key elements of the best display ad examples?
There are five basic elements of the best display ads. These elements include:
2. What are the key takeaways from great examples of display ads?
The key strategies you can employ in your display ads include:
3. How do display ads work?
Display ads are videos, gifs, or images shown to a brand’s clients or potential customers. Display advertising uses a bidding system where the brand bids on ad placement. This depends on criteria like browsing behavior, demographics, and interests.
4. What is the difference between display ads and search ads?
Display ads appear on apps, social media, and websites, whereas search ads appear on SERPs (search engine results page). While search ads target potential clients searching for specific keywords, display ads focus on brand awareness and visual appeal.
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