How to Make YouTube Shorts: A Complete Guide for Brands and Creators

YouTube Shorts is the trendiest and most creative way to share your message on YouTube. With hundreds of thousands of YouTube Shorts produced every day, adopting the same to promote your brand or profile is inevitable. YouTube Shorts focuses on vertical videos that are fewer than 3 minutes in duration and different features for user interaction. 

The YouTube Shorts Feature

YouTube’s algorithm heavily promotes YouTube Shorts making them the best video format for brands. Want to learn how to make YouTube Shorts? Our complete guide has everything you need to know. 

What are the Benefits of YouTube Shorts?

YouTube Shorts enhance a creator or brand’s visibility given YouTube’s algorithm favors new, engaging content. YouTube Shorts feature on the homepage, recommendations, and search results of your brand or creator profile. The main benefits of YouTube Shorts are:

• Shorts are easy to create using YouTube app tools. This allows for timely and diverse content production. 
• Shorts tap into YouTube’s over 2 billion users increasing your potential for viral reach.  
• Shorts are great for driving traffic to subscription websites. 

How to Make YouTube Shorts

In this part, we will explore the tips for making YouTube shorts. Are you ready? Let’s get started.

Method#1: Film Your YouTube Short

Over 70% of YouTube users prefer to watch short-form videos given most watch time comes from mobile users. Further, creators and brands who use YouTube shorts see a 40% increase in their overall subscriber growth. 

In this section, we will learn how to film and edit videos to make YouTube Shorts using the YouTube app or other platforms. 

a). How to Make YouTube Shorts with the YouTube App

Creating YouTube Shorts is very easy. Before creating your first short, some of the best practices you should remember:

• Make the first few seconds of your YouTube short captivating
• Encourage replayability by creating quality videos since YouTube Shorts loop
• Use an authentic and honest voice
• Integrate trending songs and sounds
• Educate your audience

Let’s now discuss the process of creating YouTube Shorts from your YouTube app. 

1. Sign in to the YouTube app. 

2. Tap Create

and select Short. This opens your camera and provides options for filming your Short. 

3. To record a clip, hold Capture

. You can tap it to start and stop your recording.
On the record screen, the following tools are available:

• Start over: Tap Close

• Delete.
• Undo and Redo changes: Tap Undo

• to remove the previous video clip you recorded or tap Redo

• to add it back.
• Set Shorts duration: You’ll see the duration on the upper right side of the screen. Tap 15s to switch to 3m.
• Save as draft and exit camera: Tap Close

• Save and exit.
• Add sound: Tap Add sound

• search for the sound that you’d like to add

• tap

• Camera options on the right menu: In this option, you can switch from the back to the front camera, use a green screen, add effects, or set a timer. 

4. Click Done  

. This is used preview and enhance your video.
The following tools are available in this window:

• Add sound: Tap Add sound  

• search for the sound. To add

• tap

• .
• Modify video from the right menu: You can add filters, text, Q&A, and voiceovers, or trim video clips on the Short.
• Go back to the record screen: With this, you can tap Back

• to return to the record screen. You are then prompted to choose between

• Save as draft and Discard edits .
• Timeline: Use the Timeline

• feature to edit text timing as shown in your Short.

5. Click NEXT to add details to your video for publishing.

• Title: Add the title (max 100 characters).
• Visibility: Includes the Short’s privacy setting to public, private, or unlisted.
• Location
• Audience: Tap Select audience

• Other options: At the bottom of the screen, you can select Related videos, allow video remixing, turn on/off comments, and add a promotion label. 

6. Click Upload Short to publish your Short.

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b). How to Make YouTube Shorts with Third-Party Apps

Another method of creating YouTube Shorts is using third-party apps. While you can make a complete Short with the YouTube app, using third-party apps is beneficial. The apps add more features like transitions and auto-generated captions. This makes your Shorts more interesting to watch. 

Which are some of the third-party apps you can use to make YouTube Shorts. Let’s delve into the available apps:

1. CapCut

CapCut is an all-in-one AI-powered creative platform that enables image design and video editing on browsers, iOS, Android, Mac, and Windows. CapCut costs around $7.99 per month. 

Some of CapCut’s unique features include:

• Quick video templates for easy content creation
• Speech-to-text accurate caption generator
• Innovation tools such as AI color correction, background remover, and video upscaler. 
• Mobile app where you can record, edit, and share videos 
• Customizable texts, stickers, sound, and music effects 

2. InShot

InShot is another way an influencer can make YouTube shorts. InShot is a video maker with AI features with various effects like transitions, emojis, and music filters. Premium subscription costs $3.99 per month. 

3. Adobe Premiere Rush

Adobe Premiere Rush is used in creating, shooting, editing, and sharing videos. The monthly subscription is approximately $4.99. Some of Adobe Premiere Rush’s features that you will love include:

• Editing option: There are tens of video editing options. 
• Synching with Creative Cloud: You can sync projects between different Adobe products 
• Community: You can access tons of Adobe tutorials and resources online 

4. Wondershare Filmora 

Wondershare Filmora provides vast features designed for YouTube Shorts enthusiasts and professionals. The app has custom templates, one-click drag-and-drop-editing, and AI-powered automation with which users can edit their stunning Shorts. 

Wondershare Filmora’s monthly premium subscription is approximately $19.99. 

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Method#2: Shorten Your YouTube Video

As the name suggests, this method includes picking a juicy part of your long video to use as a YouTube Short. Under this method, you can:

a). Create YouTube Shorts from your videos 

b). Create YouTube Shorts with remixed content 

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a). How to Make YouTube Shorts from Your Videos 

You can create YouTube Shorts from your lengthy videos. You see it’s easy? Let’s explore the steps together: 

1. Click on the video you want to create a YouTube Short from. You must have the copyrights to the video. 

2. In the Create button, select Edit into a Short

3. Select up to 60 seconds of the video and turn it into a YouTube Short. For a video shorter than 60 seconds, you can import or shoot more footage using the Shorts creation tool. 

4. Click Next to add creative options like filters

5. Click Upload to upload your Short to YouTube. 

The video below explains these steps.

https://www.youtube.com/watch?v=o8DBFdRwjDo

b). How to Make YouTube Shorts with Remixed Content 

YouTube Remix is a new YouTube feature that allows you to create Shorts from several existing music and videos. Shorts made with remixed content are attributed back to their original work meaning users will discover your content. 

The step-by-step process to make YouTube Shorts with remixed content is outlined below:

• Click on the view to be remixed to a YouTube Short. 
• Below the description of the video, there are different options like Share, Like, Dislike, and Remix. Select the Remix option. 
• Click ‘Cut’ to begin creating a YouTube Short from the video. 

• In the screen that pops up next, select the video segment you want to include in the remix. Click ‘Next’

• After adding the video’s content to the remix, you are prompted to create your own. See the arrow in the image below. 
• After filming your original content. Click on the checkmark icon at the bottom. 

• The preceding steps are similar to what we discussed in Method#1. Follow them to finish creating your Short. 

Method#3: How to Make YouTube Shorts by Repurposing Social Media Videos 

The methods explored above are all about filming, editing, and sharing your videos through the YouTube app. The final method on how to create YouTube Shorts is repurposing social media videos. 

Repurposing content is the practice of reusing existing content to expand its reach. For instance, a blog post can be repurposed into an infographic. Instead of creating new content on the same topic for each social media platform, you can repurpose it. 

The good thing about YouTube Shorts is that they have the same format as TikTok videos and Instagram Reels. Sounds interesting right? The best part is yet to come. 

The most important benefit of repurposing social media videos is that brands can collaborate with both YouTube and Instagram influencers. Instagram influencers are cheaper than YouTube influencers. Collaborating with nano influencers on YouTube costs around $60-$80 against $10-$50 on Instagram

Therefore, collaborating with influencers from different social media platforms and then repurposing the content is a great win for brands. UGC Factory has the best YouTube Shorts creators for amazing rates. 

So far, we’ve covered the different methods for creating YouTube Shorts. That has been resourceful right? Let’s wrap things up!

Conclusion 

Shorts are YouTube’s TikTok videos. With hundreds of thousands of YouTube Shorts produced every day, adopting the same to promote your brand or profile is inevitable. 

UGC Factory is a creative agency that helps DTC brands drive more conversions, sales, and leads by producing high-performing YouTube Shorts. Work this us for the best YouTube Shorts that can also be used on TikTok and Instagram. 

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Frequently Asked Questions? 

1. Is it professional for a brand to repurpose content? 

Yes. As long as the content is yours you can repurpose it. Content repurpose helps a brand produce more content at a cheaper price. 

2. What is the maximum length for a YouTube Short? 

YouTube shorts should be a minimum of 15 seconds and a maximum of 60 seconds in length. 

3. Can I earn money from YouTube Shorts?

Yes. Shorts were monetized in 2023 meaning influencers and brands can earn ad revenue from YouTube Shorts. 

4. Can I use YouTube Shorts Videos on TikTok?

Yes. YouTube shorts are the same as TikTok videos. You only need to modify your video to meet each platform’s specifications. 

5. How much do YouTube Shorts pay for 1,000 views? 

The average compensation for YouTube Shorts is $0.04 per 1,000 views. However, remember this depends on several factors like your location and audience demographics.