Top 5 Facebook Video Ad Examples That Actually Work

Facebook provides users with one of the largest opportunities to view video advertisements. Through Facebook companies can connect with numerous potential customers on a daily basis. But not all ads perform well. Some capture attention immediately, while others get ignored.

So, what makes a great Facebook video ad?

This article examines five excellent Facebook video ad examples along with explanations of their success potential and guidelines to develop effective video ads.

Why Facebook Video Ads Work

Facebook has nearly 3 billion users (source). That’s a massive audience, and businesses know it. But just posting a video isn’t enough. You need the right strategy.

Here’s why sample Facebook video ads are so effective:

• Video grabs attention faster than static images or text.
• People retain video content better than other types of ads.
• Videos increase engagement—they get more shares and comments.
• Facebook prioritizes video content in the feed, making them more likely to be seen.

The right Facebook video ads sample can help businesses connect with their audience in a powerful way.

How to Make a Facebook Video Ad That Works

Before we dive into the top examples, let’s go over the key elements of a great Facebook video ad:

✅ Keep it short – The best ads are 15 seconds or less.

✅ Grab attention in the first 3 seconds – People scroll fast. Make your message clear immediately.

✅ Use captions – 85% of Facebook videos are watched without sound (source).

✅ Brand early – Show your brand name or logo in the first few seconds.

✅ Have a clear call to action (CTA) – Tell viewers what to do next.

Now, let’s look at five Facebook video ad examples text that do all of this well.

1. Hunt A Killer – Immersive Storytelling

🎯 The Goal: Make viewers feel like they’re stepping into a real murder mystery.

🎥 What They Did:

• The ad starts with dark, suspenseful visuals that resemble a crime documentary.
• A narrator sets the scene, drawing viewers into the story.
• A dramatic reveal: it’s not a movie—it’s an interactive game you can play at home.
• The video ends with a clear call to action to subscribe.

💡 Why It Works:

• Storytelling hooks the audience – The ad feels like a thriller, keeping viewers engaged.
• Surprise element – People don’t realize it’s a game until the reveal, making them curious.
• Targeted appeal – It reaches true crime and mystery fans, a dedicated niche.

👉 Lesson: If your product is unique, make the ad feel like an experience rather than just a promotion.

2. Calm App – 30 Seconds of Relaxation

🎯 The Goal: Promote the app as a way to relieve stress.

🎥 What They Did:

• The ad shows a peaceful nature scene with relaxing sounds.
• A countdown timer invites viewers to pause and breathe.
• The CTA encourages people to download the app.

💡 Why It Works:

• Interactive element – The timer makes viewers participate in the ad.
• Brand consistency – It reflects the app’s purpose—helping people relax.
• Emotional appeal – People connect with brands that offer real value.

👉 Lesson: If your product solves a problem, show that clearly in your ad.

3. LastPass – Never Forget a Password Again

🎯 The Goal: Show how LastPass makes password management easy.

🎥 What They Did:

• A six-second ad—short but effective.
• It opens with a frustrated person forgetting a password.
• LastPass is introduced as the instant solution.

💡 Why It Works:

• Relatable problem – Almost everyone has struggled with passwords.
• Ultra-short format – People don’t need a long explanation.
• Strong CTA – Encourages people to try the app immediately.

👉 Lesson: If your product solves a common problem, highlight that pain point in your ad.

4. Lyft – Everyday People Using the Service

🎯 The Goal: Show how Lyft fits into everyday life.

🎥 What They Did:

• The video features real people taking rides in different situations.
• There’s no voiceover, just short text captions.
• The ad ends with “Get a ride today”—a direct CTA.

💡 Why It Works:

• Diverse representation – This shows the app is for everyone.
• Seamless storytelling – Viewers see real-life use cases.
• Mobile-friendly design – Works well even without sound.

👉 Lesson: If your product serves a wide audience, show that in your ad.

5. Samsung – Making Fun of the Competition

🎯 The Goal: Show why Samsung phones are better than Apple.

🎥 What They Did:

• The ad humorously highlights Apple’s design flaws.
• It positions Samsung as the better choice.
• The witty tone keeps viewers entertained.

💡 Why It Works:

• Controversy creates engagement – People love debating tech brands.
• Emotional appeal – Makes Samsung users feel like they’ve made the right choice.
• Clear differentiation – Highlights Samsung’s strengths.

👉 Lesson: If you have an advantage over competitors, highlight it creatively.

Bonus: Quick Tips for Better Facebook Video Ads

Want to make your own Facebook video ads sample? Follow these tips:

✅ Test different lengths – Shorter videos (6-15 seconds) perform best.

✅ Optimize for silent viewing – Add captions so viewers get the message without sound.

✅ Use high-quality visuals – Blurry or pixelated videos won’t work.

✅ Include a CTA – Tell people exactly what to do next.

✅ Make the first 3 seconds count – If they aren’t hooked, they’ll scroll past.

Final Thoughts

The Video ads platform on Facebook represents an excellent opportunity to capture viewers' attention for better engagement. But not all ads work. You need to hook viewers immediately, keep the message clear, and encourage action.

We’ve seen five great Facebook video ad examples today. The strategies work because they maintain briefness along with captivation and audience-centered concentration. These strategic approaches serve to develop enhanced Facebook video advertisements regardless of your objectives which include either product marketing or application promotion or brand competition.

Ready to create your own? Start experimenting and find out what works for your audience! 🚀

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