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In the contemporary business milieu, content is king. This is where the vital role of content creators in driving engagement, shaping trends, and influencing their audience comes in. However, identifying the right price for a content creator before collaboration is an uphill task for many brands. In this guide, we shall explore the content creator price list for 2025, including how much content creators charge per video on platforms like Instagram, YouTube, and TikTok. Understanding these rates will help you make informed decisions and position your brand competitively in the dynamic business world.
Different factors determine a content creator’s price list. These factors include:
Let’s explore the effect of these factors on content creation pricing so that you can understand how to identify the best influencer for brand collaboration.
One of the factors affecting content creation pricing is the type of platform. Instagram, best known for its strong visual appeal and high engagement rates, is one of the most expensive. Influencers on Instagram can charge more than content creators on other platforms like TikTok for the same follower counts. YouTube is even pricier since content creators take advantage of its legendary engagement. This is also due to monetization such as sponsorships and ads and long-form content options. Comparatively, working with X (formerly Twitter) influencers is cheaper than working with TikTok and YouTube.
It is important to note that regardless of the type of social media platform in question, the content creator price list differs depending on the platform algorithms, content format, and audience demographics.
Audience size plays a key role in content creator rates. Obviously, the larger the audience size, the pricier a content creator gets. The type of content creators/influencers include:
However, you should note that while mega influencers have a larger audience reach, they might not be the best choice for your brand. This is because their niche might be different from your brand’s niche. Further, content creators like micro-influencers have higher engagement rates and personalized relationships with their followers.
Another factor that determines content creator price list is campaign type. The more you demand from the content creator, the more you pay. While creating content without posting is the cheapest option, posting ads for your audience is also costly. Further, doing so also implies that your brand does not benefit from the influencer’s audience reach.
Another factor affecting the content creation pricing is the influencer’s engagement rates. The more engaged an influencer’s audience is, the higher the cost of collaborating with them. As a brand, you must compare an influencer’s engagement rates against the average rates engagement rates for the social media platform shown below:
An influencer with a high engagement rate charges more, but as a brand, you can always negotiate the rates. The table below presents content creation pricing costs for content with posting and content only. Please note that these are just estimates and the real influencer costs vary depending on individual rates.
Platform
Influencer Type
Content Only
Content with Posting
Nano
$50-$150
$100-$250
Micro
$150-$500
$300-$800
Mid-Tier
$500-$2,000
$1,000-$4,000
Macro
$2,000-$10,000
$4,000-$20,000
Mega
$10,000-$50,000
$20,000-$100,000
YouTube
Nano
$100-$300
$250-$500
Micro
$300-$1,000
$600-$1,500
Mid-tier
$1,000-$5,000
$2,000-$10,000
Macro
$5,000-$20,000
$10,000-$40,000
Mega
$20,000-$100,000
$40,000-$200,000
X
Nano
$50-$150
$100-$250
Micro
$150-$500
$300-$800
Mid-tier
$500-$2,000
$1,000-$4,000
Macro
$2,000-$10,000
$4000-$20,000
Mega
$10,000-$50,000
$20,000-$100,000
TikTok
Nano
$50-$200
$100-$300
Micro
$200-$800
$400-$1,000
Mid-tier
$800-$3,000
$1,500-$6,000
Macro
$3,000-$12,000
$6,000-$24,000
Mega
$12,000-$50,000
$24,000-100,000
Table 1: Content Creator Price List: How Much Content Creators Charge Per Video
Influencers charge different amounts depending on different explored above. However, content creator rates are also dependent on other criteria as discussed below:
Content creators can charge per post made regarding the brand in question. In this case, the content creator requests a fixed amount to create the agreed post. The higher the number of followers/audiences, the more the content creator rate per post.
Some content creators charge brands per campaign. In this case, a sustained campaign is created, and the content creator posts content throughout the campaign for the agreed cost. For instance, a nano influencer charges approximately $350 for a single campaign post which translates to around $10,000 for a 3-month campaign.
Last but not least, some content creators also charge per engagement. We consider this the fairest option since it reflects the value the influencer provides to the brand. For instance, you can agree to a rate of like 100,000 users at $0.02 per engagement. If successful, the deal would be around $2,000.
Having analyzed an estimate of content creator rates on different social media platforms, it is important to look at pricing examples. Let’s delve into that.
With approximately 376 million subscribers on YouTube, MrBeast is one of the top influencers on the platform. In 2024, MrBeast collaborated with MoneyLion, a fintech company, and launched the MoneyLion Beast Games Giveaway. The game included $4.2 million at-home sweepstakes and over 1,000 prizes awarded to customers throughout the year. Mr.Beast earned approximately $10 million for the deal which also promoted the company’s products.
https://www.youtube.com/watch?v=_voYCHDJHnU
https://www.instagram.com/reel/C5yVVE1gAT1/
With 9,564 Instagram followers by the time of writing this article, Jayde Powell is a good example that non-influencers can also be good choices for collaboration. In 2024, Jayde partnered with Adweek for a campaign that saw her travel to one of the brand’s conferences for a speech. This included some backstage acting, food, and monetary perks. She earned around $750 from this partnership.
The name Erling Haaland is a household name for football fans. Haaland is a professional striker for Manchester City with around 38.1 million followers. In 2022, sports brand Nike hired Haaland as their ambassador on Instagram. According to media reports, Haaland earned £200 million which equated to around £20 million per annum. Haaland not only advertises Nike’s products on his social media accounts but also wears them in and out of the football pitch.
https://www.tiktok.com/@owen.han/video/7346620149295746347?is_from_webapp=1
With 4.3 million followers on TikTok, Owen Han is a well-known influencer. In 2024, he collaborated with Burger King to advertise their Whopper UGC. Estimates show that Owen earned around $3,000 to $5,400 per post.
Having learned about the ultimate content creator price list to refer to as a brand, it is also important to understand the pro tips for negotiating the best content creator rates. Ready to explore?
Using these tips will help you maximize your profitability by lowering the content creation pricing.
The first thing to analyze before collaborating with an influencer is measuring their value. How much are they worth? Knowing the answer to this question will help you estimate the most sustainable content creator rate.
Other than monetary benefits, you can also offer additional incentives like behind-the-scenes exclusive access to brands and product samples. Such perks give content creators materials they can utilize for free content creation.
Talk to influencers about your campaign, budget, and goals and see what their perspective is. Some influencers will be happy to offer more insights while others will walk away immediately. However, this should not worry you since there are thousands of content creators to choose from.
Lastly, don’t just enter into paid collaborations with content creators, contracts are a great way to negotiate and outline the role of the influencer. The contract should set out things like times and deliverables to make the content creator’s pricing worth it. To protect your brand identity and copyright, always ensure the contract is legally binding.
In conclusion, understanding content creator price list is important for brands. Content creation pricing depends on factors such as social platform used, engagement rates, type of campaign, and audience size. As a brand, you must evaluate these factors to identify whether your preferred content creator is worth the rate they are quoting. With the right strategy, your brand can secure the best content creator rates for optimal profitability.
1. What factors affect/influence content creator price list?
The factors influencing content creator price list include engagement rates, the social media platform, content format, niche, and audience sizes. The rates also depend on the type of media, whether video or just plain text.
2. How much do content prices charge on platforms like YouTube, Instagram, and TikTok?
Content creator rates vary depending on the type of social media platform. YouTube influencers charge more due to monetization and high-engagement content opportunities. Further, Instagram and TikTok content creators create shorter videos making them cheaper.
3. What factors should a brand consider when negotiating for a content creator’s price list?
When negotiating with an influencer for the best content creation pricing, you should: measure the influencer’s value, offer additional incentives like free samples, be open about your brand’s budget and campaign expectations, and draft a detailed contract.
4. What is the average content creator rate in 2025?
The cost of content creation in 2025 is based on factors like content type, campaign type, the social media platform, and audience type. For example, macro-influencers charge more than micro-influencers due to their high following. Further, content creator pricing is higher on YouTube than on X, TikTok, and Instagram.
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