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Today, lifestyle influencers dictate the trends and give inspiration to millions of people throughout the world. Thus, walking into a brand new year of 2025 there are talents that will be highlighted for the distinguished content and genuine interaction. Many top lifestyle reporters often highlight these influencers for shaping global trends in fashion, wellness, and everyday living. Take a look at the top 15 lifestyle influencers you should follow this year!
Julie Sariñana, an Instagram celebrity who is better known by the username @sincerelyjules, has more than 6 million fans. She started the blog in 2009 and focused it on the fashion and style perspective. Being relatable and real has made Julie one of the most popular lifestyle influencers out there.
Greetings to one of the most famous television personalities, a fashion designer, and an author with a great number of fans on Instagram: over 5 million. @Lauren Conrad emerged into fame from the television show Laguna Beach and has worked to build a lifestyle company mainly targeted at fashion and home.
With more than 1 million followers on Instagram, Caitlin Covington goes by @cmcoving. Therefore, she owns the fashion, beauty, and travel blog titled Southern Curls & Pearls. This is evident since; Caitlin follows a classic style and her posts about everyday life are easy to relate to.
Today Aimee Song, who has the username @aimeesong, has 7.3 mln followers in Instagram. She is a fashion blogger and designer based in California and running her company called Song of Style. Aimee creates fashion, interior design, and travel-related posts to encourage more people to follow trends around the world.
The beauty guru and cosmetic line founder Huda Kattan has more than 4 million followers on Instagram. Her cosmetics business was initiated her through the establishment of “Huda Beauty” which is very successful internationally. Properly, Huda offers her viewers beauty tips, her experience and impressions of different beauty products, as well as lifestyle videos.
Adam Gallagher, known as @iamgalla on Instagram, has over 2 million followers. He shares men's fashion, travel, and lifestyle content. Adam's sophisticated style and global adventures have made him a top male lifestyle influencer.
Anna Nystrom is a Swede fitness model, and lifestyle social media star, whose Instagram account is followed by more than 7 million people. She posts fitness exercises, healthy tips, and fashion stuff hoping to encourage her followers to embrace a healthy lifestyle.
Internet personality Amanda Stanton, who starred in ‘The Bachelor’ fame has now over one million followers on Instagram. This woman posts fashion, beauty, and motherhood content but delivers the content in real and relatable posts.
Mariam Ezzeddine, under the handle @cookinwithmima, has over 2 million Instagram followers. She shares culinary content, including recipes and cooking tips, inspiring her audience to explore new dishes.
Brittany Xavier, who goes by the Instagram username @brittanyxavier, currently boasts a following of more than 1.5m. She posts fashion and lifestyle images and videos some daily wear outfits and some family-related images or videos. You can also see that the account has a modern style and covers topics that are more or less relevant to everyone’s life.
Camila Coelho is a beauty and fashion influencer with more than ten million followers on her Instagram account @camilacoelho. She posts beautiful makeup tips, style inspiration fashion trends, and travel vlogs. Camila is also the founder of Elaluz – a beauty brand that has a clean beauty company culture and believes in sustainability.
The blogger and designer of the @weworewhat brand has over 3 million followers on her Instagram account. She is a fashion designer and writer who shows outfits that one can wear, tips, and some behind the scene of business. Danielle shares style inspiration for those interested in reading and also gets followers a glimpse into the operations of a business.
Joanna Gaines, who is popularly known by her account @joannagaines is a popular personality when it comes to home decor and lifestyle. Now more than 13 million people subscribe to Joanna’s updates where she posts tips on home designing, recipes, and glimpses of family life. She also co-owns Magnolia, a home and lifestyle company that has helped millions of people transform their homes.
Kris Collins, who goes by @kallmekris on the app, is simply a lifestyle influencer who loves posting humorous and relatable TikToks. This beautiful lady has over 3.5 million followers on Instagram, and with them, she hosts humorous skits, little fashion, and slices of her life.
Lorna Jane Clarkson who is a fitness freak and the owner of the Instagram account @lornajaneactive has followers of over a million. She’s, the owner of LORNA Jane Activewear, or as popularly known as Lorna Jane, and is a healthy physical lifestyle guru. Many of her posts are motivational and influence her followers to remain active, eat right, and have a good attitude.
These top lifestyle influencers should be followed as their post can inspire you and help update the latest trends in fashion, beauty, travel, and wellness. For that reason, it is their sincerity and valuable insights that make them interesting to follow in 2025.
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