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If you’re on TikTok even as just a silent observer, you know that trends pop up and fade fast – like, really fast. Some even last as short as a few days!
When brands hop on popular TikTok trends, it’s either seen as the funniest thing ever or as something deeply cringe-worthy. The difference is the timing – sometimes, the approval process in big companies takes way too long, and by the time the video’s up, the hype has already faded.
But some of the top trending topics on TikTok just never go away.
So, if you’ve got a brand but worry how the platform’s young audience will respond to your presence, these classics are the safest way to go.
In this article, we’ll talk about what they are and how you can contribute. So, stick around as we cover the top 30 most popular TikTok trends of all time – with examples, of course!
Story time!
So, one day, we were just scrolling through TikTok, and we realized – like, wait, oh my god – do people actually like it better when there’s a person talking to the camera?
Well, duh, obviously! If you put a face and a cool story to go along with your brand’s message, the audience will just feel more inclined to stick around and hear you out!
https://www.tiktok.com/@maryammasoud_/video/7281789120396020998?q=story%20time&t=1739157147604
TikTok and dance challenges go hand in hand – just ask your aunt, she probably calls it that darn dancing app all the kids are using.
It’s fun, it’s creative, and it strengthens the bond between you and your audience while simultaneously keeping you relevant.
These challenges come and go basically every week, but one is a classic. If you’ve been on TikTok at any point between 2020 and now, you know it – the Renegade.
https://www.tiktok.com/@official_yeetfeet/video/7398129586069966088?q=renegade&t=1739157182422
Ever been curious about someone else’s routine?
Admit it – we all have.
Whether it’s an entrepreneur’s hustle, a student’s daily grind, or a brand behind the scenes, Day in the Life videos make everyday moments feel special. The best part is that they, just like story times, create a personal connection with viewers.
Crunch. Slurp. Chew.
There’s something oddly satisfying about watching (and listening to) people eat. It started out in the 2010s in South Korea, but this trend has since exploded.
Food brands love it – especially when it makes their products look and sound irresistible.
https://www.tiktok.com/@claudiaeatsgood/video/7469093802104327455?q=mukbang&t=1739157264154
Few things are as satisfying as a good before and after.
This can be about anything – a glow-up, a home makeover, or an artistic process. Either way, transformation videos keep viewers watching until the very end.
Ever wanted to add your own twist to someone else’s video?
That’s exactly what the duet function is here for! You can react with over-the-top expressions, add commentary, or make it even funnier by contributing to the skits – the point is to get creative.
This trend keeps TikTok’s quirky energy flowing and helps new creators get noticed by engaging with already viral videos.
https://www.tiktok.com/@rachael_sings/video/7419841952801213726?q=duet%20singing&t=1739157377924
Forget perfectly curated Instagram aesthetics – photo dumps are all about real life.
This typically includes something like a chaotic weekend recap, random life moments, or a mood-inspired slideshow. For brands, it’s a great opportunity to show behind-the-scenes content in a fun and authentic way.
https://www.tiktok.com/@bigcurtisstudio/video/7392639852900093226?q=photo%20dump&t=1739157404607
TikTok is steadily making eco-friendly living cool again.
From DIY upcycling projects to zero-waste swaps, creators are showing how small lifestyle changes can make a big impact.
With more people embracing sustainability, this trend is perfect for brands looking to connect with conscious consumers in a genuine but still helpful way.
These videos are basically regular tutorials but made funny.
Brands can get in on the action by making lighthearted content that feels more like entertainment than a sales pitch. It works for all kinds of content, like product instructions, showing real-life applications, or more specific things like recipes or try-ons.
https://www.tiktok.com/@tinekeyounger/video/7444335128236625198?q=how%20to%20&t=1739157450797
People love a good sneak peek!
Behind-the-scenes videos give viewers an exclusive look at what goes into making content, products, or events. You can post bloopers, process clips, or a casual day at work – the point is that BTS content builds trust and makes creators and brands more relatable.
Some of TikTok’s funniest videos come from lip-syncing videos, where creators mouth along to audio clips with exaggerated facial expressions.
It’s an easy way to hop on trends without making original audio or having to do too much editing later on.
https://www.tiktok.com/@nobosart/video/7297075477729004843?q=Lip-Sync%20Comedy&t=1739157542753
If there’s one thing the internet has, will, and still loves, it’s cute animals.
Pet videos are an instant hit – everyone knows it. This is a great trick if you want more engagement on your videos simply because people can’t resist sending a hamster doing something funny to all of their friends.
https://www.tiktok.com/@moa8801/video/7356068940839144705?q=pet&t=1739157572431
This can be anything, as easy or as hard as you want it. You could even put out multiple similar videos with different difficulty levels to cater to different parts of your audience.
The sense of community in the comment section keeps everyone motivated, which is a win-win: people get healthier, and your brand keeps getting more awareness and engagement.
Pro tip: You can team up with fitness influencers to get your products in front of an even wider audience.
https://www.tiktok.com/@dr.dan_dpt/video/7216710385108487470?q=Fitness%20Challenge&t=1739157607672
TikTok is basically the new Food Network.
Quick, creative, and sometimes totally out-of-the-box recipe hacks are perfect for anyone who loves easy, time-saving meals or just wants an excuse to try making butter noodles five different ways…
So, if you’re selling anything that can be used in the kitchen – show it in action!
https://www.tiktok.com/@stoveandgarden/video/7042325301140950319?q=Recipe%20Hacks&t=1739157632973
TikTok’s editing tools are definitely one of the biggest perks of the platform.
For example, glitch transitions are the latest way to make your videos better. These slick, seamless effects make content look like magic and give off the vibe of a professional editor (even if it’s just you and an iPhone).
The best part yet is that it keeps viewers watching and rewatching just to figure out how you did it.
But don’t worry, here’s how:
Fashion brands, this one’s for you!
OOTD videos let creators show off their style, explaining outfit choices and fashion inspo along the way. Brands love this trend because it’s perfect for promoting new collections, and creators love it because there are a million different ways to approach it.
An OOTD video can revolve around a specific style or a special occasion, but it can also be centered around just one item.
https://www.tiktok.com/@tachlo/video/7334741214950034734?q=ootd&t=1739157700289
DIY home makeovers? Yes, please!
TikTok users are turning boring spaces into Pinterest-worthy rooms with budget-friendly DIY hacks.
So, if you’re all about sustainability, you can make videos about upcycling old furniture or creating aesthetic wall art.
Shh, this is a quiet trend!
ASMR stands for autonomous sensory meridian response (yes, we had to Google that), and it’s all about how certain sounds just scratch our brains the right way.
These videos are usually very, very quiet, with the only sound coming from the creator who is either whispering or wordlessly using a product and focusing on the sounds it makes.
This trend can be used to promote any kind of product, but those with minimalistic branding will fit right in!
https://www.tiktok.com/@the_object2.0/video/7262986575687011617?q=asmr%20pen&t=1739239243752
TikTok is everyone’s personal cheerleader when it comes to self-care.
It doesn’t matter if it’s skincare routines or mental health tips; these short videos offer quick ways to recharge and feel good.
They also help create a positive, supportive space where users can share motivation and self-love.
https://www.tiktok.com/@realbylai/video/7402384382566108458?q=Self-Care%20Reminders&t=1739157869622
Ever wondered what goes on behind closed doors at your favorite brands?
BTS content pulls back the curtain, giving followers an inside look at everything from product creation to team culture. This trend helps brands build transparency and trust because people love seeing the real side of things.
TikTok has basically become the music discovery platform.
Some songs blow up exclusively on TikTok, launching unknown artists into overnight fame. If a sound starts trending, you know it’s about to be stuck in everyone’s head for weeks.
So don’t wait! Use that trending audio while it’s hot; it’s a surefire way to get your video seen by more people.
BookTok is, obviously, all about books.
It’s a growing community where readers share their favorite books, reviews, and emotional reactions. It’s so influential that it’s actually boosting book sales and turning novels into bestsellers – in fact, some huge bookstores like Barnes & Noble have entire sections dedicated to it.
This isn’t just a good place for authors to promote their works; you can reach out to these influencers with all sorts of products, from custom bookmarks to cozy mugs and blankets – as long as it makes reading time more cozy and enjoyable.
https://www.tiktok.com/@cybrgloss.epub/video/7367806554524929322?q=booktok&t=1739157999297
Out with the old and in with the new, right?
Wrong!
Vintage vibes are trending all over the world, with users recreating retro looks through fashion, makeup, and home décor.
So, if your brand fits in with ‘90s grunge or ‘70s disco, don’t be afraid to lean into it.
Love a good meme? So does TikTok.
Recreating viral moments lets creators put their own spin on past laughs. This is an especially important part of TikTok’s culture since the platform’s memes feel like inside jokes to many users – this ties back into that sense of community we already talked about.
Even on days when you’re not feeling particularly creative, you don’t need to overthink it; just recreate a familiar favorite.
Comedy skits are the backbone of TikTok, so they’re also one of the best ways to entertain your audience.
We don’t need to say much about it because, chances are, they’re your favorite type of content, too.
https://www.tiktok.com/@madison.humphreyy/video/7184232935850134827?q=Comedy%20Skits&t=1739158200179
Halloween might be just once a year, but SFX makeup is trending all the time.
Creators go all out with jaw-dropping transformations, using makeup to create stunning illusions, creepy looks, or even full-on character cosplays.
This community can be especially useful to niche brands who specialize in costume-adjacent products, but it’s not limited just to that – any makeup brand can get in on it!
https://www.tiktok.com/@irisxgrace/video/7408318882068385055?q=SFX%20Makeup&t=1739158228617
No, this isn’t just for brands that sell couples’ products.
This is a good strategy for anyone selling literally anything – furniture brands can make skits about redecorating a new apartment after moving in together, fragrance brands can make a video about his vs. hers scents, and apparel brands can ask influencer couples to model both the men’s and women’s collections in the same video.
The point is that people who are in relationships will see your video and go, OMG, this is so us, and share it with their partners, giving you millions of views and clicks in the process.
Who needs a travel agency when TikTok offers virtual tours all over the world?
You can put out content focusing on hidden gems in a city or behind-the-scenes access to cool events, people will want to get the benefits of traveling without needing to get out of bed!
Job advice, workplace stories, and day-in-the-life videos – these all fall under the same umbrella and have become a major hit. It’s like getting an insider’s look at various industries before you even apply.
So, if your audience consists of students and professionals exploring different career paths, give them some pro tips to build trust and community.
A lot of the time, people just don’t feel like reading lengthy research papers to get answers. Let’s be honest – you wouldn’t want to spend hours deciphering professional jargon, either.
That’s why TikTok has become the go-to place for busting myths and dropping real health tips in short, easy-to-digest videos.
Brands that sell anything that can help its users lead a more healthy lifestyle can use this strategy to build authority and credibility.
https://www.tiktok.com/@drreza_t/video/7215677248676908331?q=health%20myths&t=1739158439006
If you’re putting your brand on TikTok, you’re doing the right thing.
There are many different content types you can post on there, and we just went over the 30 most popular trends. Hopefully, this has given you some ideas to fill up next month’s SM calendar.
To recap, here’s what those top 30 were:
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