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TikTok says its mission is to inspire creativity and bring joy. And, if you’ve spent even 15 minutes on the app, you’ll know just how true that is.
But, although it started out as a place to put a funny filter on your cat or rank the Stranger Things characters based on how likely they are to be influencers, TikTok has evolved into a hub for e-commerce brands, too.
There’s a wide range of creative tools, including filters, effects, and music, which you can use to make videos that are both fun and drive your sales.
And yes, this includes you, dear Amazon seller!
So, we wrote this guide to help you get started. We’ll talk about how to promote Amazon products on TikTok, what the benefits are, and some of the best practices.
Let’s get right into it!
The short answer is that TikTok will help you increase visibility, connect with customers, and boost sales.
Take, for example, Upper Echelon Products. They used TikTok to collaborate with 250 influencers, and they saw a jump in their Amazon conversions from 8% to 20%.
Another reason to consider TikTok is its astounding growth and popularity – between 2018 and 2021, the number of active TikTok users increased from 689 million to 1 billion. That’s a 45% surge in just a few years.
https://www.omnicoreagency.com/wp-content/uploads/2023/02/TikTok-User-Statistics.webp Source: https://www.omnicoreagency.com/tiktok-statistics/
But let’s get a little more specific. These are some of the benefits of TikTok that stood out to us:
TikTok’s audience includes people of all ages, but it’s especially well-known for its younger demographic. This makes it an ideal platform for reaching Gen Z shoppers, but older audiences still make up a considerable percentage.
In the U.S., over 20% of users are between the ages of 30 and 39, and more than 40% are aged 10 to 29.
Another factor here is the high level of user activity; the average TikTok user spends around an hour on the app each day.
Let’s take a look at the hashtag #TikTokMadeMeBuyIt.
It’s amassed billions of views, and it’s filled with videos of users showing products they discovered and bought through TikTo – the things TikTok ‘made’ them buy.
The reason this works is the nature of the TikTok community.
Users use the app to share genuine opinions, reviews, and testimonials about products – the key word here being genuine. This type of content functions as digital word-of-mouth marketing, which is something viewers trust because it feels authentic.
TikTok has a variety of methods to promote your products, which means it’s super flexible for businesses of all sizes and goals.
Here’s what you can do:
TikTok has something they call their always-engaged approach, which is essentially a mix of organic and paid strategies. An example of this would be using influencer partnerships to create authentic videos and then boosting them through Spark Ads.
Now that we’ve covered why TikTok is such a valuable marketing tool let’s move on to the practical steps to get started.
In this section, we’ll go over a few proven methods to promote your Amazon products on TikTok. This is the meat & potatoes of the article, so…
Fun fact: About 40% of millennials say influencers understand them better than their own friends.
When it comes to promoting your Amazon products, working with TikTok creators is what will make your campaigns feel more personal and relatable, which is exactly where this trust comes from.
They already have an established relationship with their audience, which means their recommendations come with a level of trust that’s hard to achieve with traditional ads.
So, how do you find creators who are the right fit for your brand?
Well, not to toot our own horn… But that’s something UGC Factory is an expert at!
Here’s how that would look:
To get started, all you have to do is visit the UGC Factory website and schedule a call with the team. During the consultation, you’ll be able to share your brand’s goals, target audience, and messaging.
The UGCF team will craft a detailed brief that outlines everything your creators need to know, from brand details to product details. This is how we make sure that the content is aligned with your vision.
After that, we’ll match you with creators from our vetted roster, choosing ones that work well with your brand’s tone, style, and target audience.
These creators are selected based on criteria like location, niche, demographics, and engagement rate.
After you approve the creators, they’ll then move on to filming the content. And, if you want a completely hands-off approach, we also have an editing team that will refine the content and prepare it for testing and optimization.
Once all is said and done, we’ll work alongside your ad team to track performance and tweak the content based on what we see. This way, we know how to make the most out of every campaign.
But, enough about us… Let’s get back to methods for promoting Amazon products!
If you’re using any platform to promote any products, CTAs are absolutely non-negotiable – the same goes for TikTok & Amazon.
Why?
Because CTAs let your audience know what the next step is – clicking a link, checking out a product, or claiming a discount.
Besides, a call to action in your TikTok can increase conversion rates by up to 152% compared to posts without one. If that’s not a good enough reason, we don’t know what is…
So, here’s where you can add one:
You can use your captions or on-screen text to tell viewers what to do next.
This is where you can invite them to do something specific, like visiting your Amazon storefront or redeeming a coupon code.
Another thing you can do is to add a clickable link to your bio that takes the customer directly to your Amazon storefront.
Mention this in your videos so viewers know exactly where to go.
https://www.tiktok.com/@baianuss/video/7455484896069356846?q=tiktokmademebuyit&t=1736988347983
As you can see from this short but effective example, the creator also used their captions to let their audience know where the link is. This is a good way to make sure everyone’s on the same page.
Hashtags are an essential tool for boosting the reach of your any social media post, and TikTok is no different.
When you use relevant hashtags, your content becomes more discoverable to users searching for those topics. It’s also a way to let the algorithm know what the video is about so it can show it to those who will find it useful.
Here are a few examples:
There are also some more specific ones, like #AmazonFashionFinds, which you can use to narrow down your targeting based on the products you’re selling.
TikTok knows that brands are using their platform to get in front of customers, so they created more than a few tools to help you out. They have:
Pro tip: TikTok is best for creativity – make your ads feel more raw and less polished for the best results. Even Dior is taking this approach!
https://www.tiktok.com/@dior/video/7450565002295037217?lang=en
But one of the most effective options for Amazon sellers is the Spark Ads mentioned earlier. Here’s why:
Spark Ads let you boost organic posts that are already performing well, getting even more out of one piece of content,
They appear as regular posts (instead of traditional ads), so they feel more authentic,
A TikTok Business report has shown that campaigns using Spark Ads see increased views, higher engagement, and improved conversion rates.
Sure, getting views and engagement is a neat benefit of using TikTok to promote your Amazon products, but there’s a lot more you can do with it. If you ask us, it’s all about achieving results that matter, like customer loyalty and trust.
So, how do you get that?
Here are a few tips:
On TikTok, certain video styles, hashtags, and sounds go viral – like, insanely viral. They’re often wildly unpredictable, meaning that there’s virtually no way to predict the next big thing.
So, how do you spot these trends?
You can either do it by checking the Discover page, where you’ll find trending hashtags and a curated list of popular content, or by searching for specific hashtags.
Some popular options for Amazon sellers include the hashtags we already mentioned (#AmazonMustHaves and #AmazonFinds), but you can try out different broader or narrower ones.
Since we talked so much about how great TikTok is as a promotional tool, you’ve probably figured out that a lot of brands are already using it. So, to stand out from the crowd, it’s important to use content styles that grab attention and resonate with your audience.
Here are some content ideas to consider:
These are the videos in which you can see the transformation a product can create. This is a very popular type of content, so you’ll have no trouble finding trending audios to use.
Works best for: Beauty, skincare, fashion
This is the type of video where you have your creator reacting to someone else using your product. To get the most out of it, let them be themselves – it’s that authenticity that makes reaction videos work.
https://www.tiktok.com/@drjennyliu/video/7434914600023264542?lang=en&q=derm%20reacts&t=1736990466165
Works best for: Creating emotional connections and curiosity
These are the videos that have a format like 3 Reasons Why I Love This Product. They’re used to list what makes your product special.
Pro tip: There’s even a popular hashtag, #3ReasonsWhy, you can use to help boost your content’s visibility.
Use these videos to demonstrate how your product works in real life. Be careful – using them for something simple might make the audience feel like you’re talking down to them, but it works great for some more complex products that might need an explainer.
Works best for: Tech gadgets, tools, kitchenware
These videos point out what makes your product stand out compared to similar items. Focus on features, benefits, or unique selling points – but keep it friendly. Think of it as a fun comparison, not a direct diss.
Works best for: Competitive markets
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