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It can be challenging to scale Ads on Facebook if you are not sure where you should begin. However, if properly managed, these small achievements can be amplified into something that will bring a massive difference. Whether you are new to this or looking to expand your campaigns this guide will help you learn how to advance Facebook ads successfully.
To scale your campaign on Facebook simply means magnifying the amounts spent, the area covered or even improving the results achieved. The key here is that scaling needs to be done right, and if it’s done well, there will be an increase in sales, engagement rates, and overall RoI without having to blow your budget.
It is important that you check in with your current methods to know if your elaborate strategies are up to par. Here’s a quick checklist:
There are two primary ways to scale a Facebook ad campaign: horizontal scaling and vertical scaling. Let’s explore both.
This approach involves expanding your audience or creating new ad sets. It’s ideal if you want to grow your reach without drastically increasing your budget.
For instance, if your audience is the U.S., you want to diversify and include English-speaking countries such as Canada or The UK. For more information about look alike audience read Facebook official guide.
Vertical scaling means increasing your budget on existing campaigns. It’s a straightforward way to scale but requires careful monitoring to avoid skyrocketing costs.
A real-world example: E-commerce businesses often use vertical scaling to boost high-performing product ads during seasonal sales.
Scaling ads doesn’t mean you have to overspend. Here’s how you can scale effectively on a budget:
Retargeting ads are cheaper than most other adverts since they target interested prospects. Utilize Facebook Pixel in tracking visitors, and then setting up custom audiences for the purpose of retargeting.
Test multiple ad creatives to see what resonates with your audience. Winning creatives can be scaled for better results.
Shift from engagement objectives to conversion-based objectives as your campaign matures. This helps Facebook show your ads to people most likely to take action.
Scaling up involves taking a broader approach while maintaining efficiency.
The dynamic ads deployed adapt and display certain products to people based on their behavior or preferences. This is a major shift for all e-commerce brands.
Use Facebook's advanced tools like custom combinations, detailed targeting, and exclusions. For example:
If you’ve been running traffic campaigns, consider testing lead generation or conversion campaigns. Adjust your strategy based on what delivers the best results.
Scaling Facebook ads requires more than intuition. Here are some tools to consider:
For more tools, check out the Meta Business Help Center.
Even experienced marketers can slip up when scaling ads. Avoid these pitfalls:
Here’s a quick summary of best practices to maintain quality while scaling:
Now it is important to understand that scaling Facebook ads is not the same with every product. It’s about learning what the business needs and what’s best for it as well as creating on it. Take baby steps, always remember to keep a record of the outcome, and change strategies accordingly.
After reading this guide, you’ll realize how to grow a Facebook ad campaign and increase its reach while spreading the cost and increasing the return on investment.
To learn more about these topics and other advertising features of Facebook check out the resources provided by Facebook. Happy scaling!
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