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This is the number one reason or strategy that modern marketing relies on now – sending products to influencers for review. It’s a great way of establishing contacts and also market the brand. But there’s one key part of this process that’s often overlooked: the gifting note. This message, which gives a lot of thought, is more than enough to make a difference in the manner customers accept the product.
By the end of this article, you will be familiar with the specifics of a good influencer gifting note, some examples of the note, and tips that will help you impress.
When you are gifting influencers some products to be reviewed, the accompanying message is where you get to build rapport. Everyone wants something in return simply saying ‘Here’s the product’ doesn’t work- It good to show some appreciation and how much you value their business.
An effective influencer gifting note can:
Your note doesn’t need to be long, but it should be meaningful. Think of it as a small, thoughtful gesture that reflects your brand's personality. Here are the essentials to include:
Address the influencer by their first name. Avoid generic phrases like “Dear Influencer.” Instead, show that you know who they are and why they matter to your brand.
Example: “Hi [Name],”
Explain who you are and why you’re reaching out. Keep it short and relevant to their niche.
Example: “We’re [Brand Name], a small business passionate about creating eco-friendly skincare products. We admire your commitment to sustainable living, and we thought you’d love to try our latest product.”
Mention what you love about their content and why you think they’re the right fit for your product. This helps build a personal connection.
Example: “We’ve been following your journey and adore your recent content about self-care routines. Your creativity and authenticity are inspiring!”
Tell them what you’ve sent and why it’s special. Highlight any features that make the product unique or particularly useful to them.
Example: “We’ve included our [Product Name], which is packed with organic ingredients to help you unwind after a long day.”
Let them know how they can engage with your brand, but keep it optional. Avoid sounding pushy or transactional.
Example: “If you love it, feel free to share your experience with your followers. We’d be thrilled to see how you incorporate it into your routine!”
End with your contact details so they can reach out if needed.
Example: “If you have any questions or need more information, feel free to contact us at [email address].”
Let’s bring these tips together with a few influencer gifting note examples.
“Hi [Name],
We’re so excited to share our [Product Name] with you! We’ve been following your [specific content or niche], and we think you’ll love trying this out. It’s designed to [specific benefit of the product].
If you enjoy it, we’d be thrilled to see how you incorporate it into your daily routine. Feel free to tag us at [social handle] if you share your experience.
Thanks for inspiring us daily!
Warm regards,
[Your Name]
[Your Brand]”
“Hey [Name],
Surprise! We’re big fans of your content, especially your recent post about [specific topic]. You have such a unique style, and we thought you’d love our [Product Name].
We’ve popped it in the box along with a little something extra—because you deserve it. Let us know what you think, and if you share it with your audience, don’t forget to tag us at [social handle]!
Cheers,
[Your Name]
[Your Brand]”
“Dear [Name],
We’re [Brand Name], a company passionate about [brand mission]. We’ve been following your work and are impressed by your creativity and authenticity. We’d love for you to try our [Product Name], which is designed to [specific benefit].
Thank you for inspiring your audience with such amazing content. If you’d like to share your thoughts on the product, we’d be thrilled to hear from you.
Best wishes,
[Your Name]
[Your Brand]
[Contact Information]”
Keep these tips in mind to make your influencer gifting note stand out:
We can’t talk about influencer gifting without looking at some campaigns that nailed it. These brands didn’t just send products; they created memorable experiences and formed genuine connections. Let’s dive into a few standout examples.
Gymshark is one of the best examples of how influencer gifting can grow a brand. What started as a small activewear company is now a billion-dollar name in fitness. Their secret? Thoughtful influencer campaigns.
Find influencers who share your brand’s mission. Use their expertise and feedback to create better products.
Solawave wanted to grow its presence on social media and collect user-generated content (UGC). They partnered with influencers who genuinely loved their products, and the results were incredible.
Work with influencers who genuinely connect with your product. Incentives like discount codes can drive sales and engagement.
BabyQuip, a baby equipment rental company, wanted to reach parents worldwide. They partnered with TikTok influencers in the parenting niche to create fun, engaging content.
Always check an influencer’s audience and performance metrics. Pick creators who resonate with your ideal customers.
ZitSticka focused on micro-influencers to grow its brand. These smaller creators shared before-and-after posts highlighting how the skincare products worked. The authenticity resonated with their audience.
Micro-influencers can be powerful partners. Their smaller audiences are often more loyal and engaged.
Ulivary, a luxury sleepwear brand, focused on making their gifts look stunning. They sent beautifully packaged products to female influencers, who showcased the unboxing on social media.
First impressions matter. Beautiful packaging and personal touches can make your product memorable.
Avoid these pitfalls when writing an influencer gifting note:
Anytime you give out products for influencers to review, this is effective in advertising your brand but when you follow it up with a handwritten note, it is even better. So, when promoted to the recipients on specific Internet sites along with pointing out the value of the product, the actual message affects the establishment of long-term relationships.
In itself, an influencer gifting note is not just a message, it is, in fact, the chance to reach out to an influencer, talk to them, and create a memorable impact. The recommendation given and the examples provided here will ensure that you create the ideal note.
Just keep in mind that nobody is looking for the ‘perfect’ person, they are however looking for someone who is REAL! Let your personality through, say thank you, and let the product do the rest of the talking. They will appreciate the effort and if this is worth it, that small note is where you build the start of something great.
More information about influencer marketing can be found in HubSpot’s guide to influencer marketing or Sprout Social resources for influencer marketers.
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