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Imagine this: You’re scrolling through TikTok, enjoying your memes and music, when you suddenly stumble across a review for a new coffee shop in your area. Sure, the cappuccino looks nice, but the person in the clip is cracking jokes, talking more about the gorgeous mural on the wall than the items on their menu.
You like art. You like coffee. You’re wondering why you haven’t visited yet.
So, you get to the coffee shop and see a line outside – everyone wants to see the mural and try the cappuccino. Had it not been for TikTok, none of those people would really even notice the charming little hole in the wall. Their business has practically become an overnight success, all thanks to one viral video.
That’s one of the top benefits of TikTok for businesses – people will watch an ad because it doesn’t feel like an ad. It tells a story; it invites rather than sells something.
But, that’s not all this platform can give you! If you’re on the fence about opening an account for your brand, keep on reading as we discuss all the benefits of TikTok!
TikTok for Business is, in its essence, a very comprehensive marketing tool designed to help brands get the most out of the platform's huge audience. They’ll give you everything you need:
Once you get to 1,000 followers or register in the Business Suite, you get access to additional features:
On top of all that, you’ll also see a TikTok Business Learning Center where you can get free resources & insights straight from the source.
The goal of any TikTok creator is simple: get your content on the For You page of as many people as possible. Same goes for brands. This isn’t an easy feat, as the algorithm works a little bit differently from the others, but we’ll talk more about it in a minute.
Now, let’s talk about our top 10 TikTok benefits!
The algorithm is oriented towards the users, showing them content similar to what they’ve already engaged with rather than what’s popular. This means that there’s no secret formula for guaranteed success, but there are still a few things you can do, like using relevant hashtags and having a specific niche you’re targeting.
Don’t get discouraged now that you know you have less control than on some other SM platforms. Sometimes, just one viral video is enough to get the ball rolling.
An interesting example of virality doing wonders for businesses is the Binley Mega Chippy video from 2022. BMC is a small chip shop located in Coventry; it was by no means famous before TikTok. But then, a user posted a simple 10-second video featuring the tune of "For He’s a Jolly Good Fellow" and the name of the shop.
The result? Well… See for yourself.
You can sell anything on TikTok; there are no strict rules regarding it. From adult toys to, well, actual toys for children – advertizing all products is allowed.
The key to success is being interesting. Your content needs to be fun and authentic to draw in audiences. While polished ads work well on other platforms, such as Instagram or Facebook, 95% of TikTok users use the app for entertainment.
So, if you want audiences to watch your ad rather than scroll away, it, too, needs to be entertaining. Like we said – it shouldn’t feel like an ad.
One way to achieve this is by hopping on trends. For example, the e-learning giant Duolingo is promoting its Korean courses by working with Netflix to cross-promote the upcoming season of Squid Game.
https://www.tiktok.com/@duolingo/video/7446798148225305898?lang=en
User-generated content performs exceptionally well on TikTok – it’s exactly the kind of authentic and relatable that works with TikTok’s casual vibe.
The trick is to find influencers who share your values and match your tone. For example, JS Health Vitamins partnered with Hannah because she is soft-spoken and has a naturally warm personality, matching perfectly with their gentle, minimal branding.
https://www.tiktok.com/@hannah.ugc.creator/video/7441640371412634913
If you want to save time searching for influencers that fit your needs, try working with
UGC Factory, a specialized partner finder for UGC!
TikTok’s short video format lets you, as an advertizer, have the audience’s attention for longer than a static ad would. This gives you enough time to effectively show your unique selling points and add a CTA.
Still, you need a snappy hook to stop someone from scrolling away instantly. Don’t be afraid to do something a little quirky or risky – that’s exactly the kind of content TikTok users want to see.
A great example comes from Duolingo – yes, again. They’re currently sitting at a whopping 14 million followers and have grown a devoted community around the brand; we can all learn something from their strategies.
https://www.tiktok.com/@duolingo/video/7413765776798174495
As the birthplace of many trends, TikTok gives businesses a chance to capitalize on being part of them early on. Not only will being on TikTok let you be the first to know, but you’ll also have the chance to post about it first too.
According to TikTok, 65% of TikTok users have followed or made a purchase from a brand they found through TikTok. In the past year, 44% of TikTok users discovered something on the platform and immediately went to buy it.
So, when you see creators partaking in a trend, go for it, even if it’s a little out of the box.
For example, although it might seem pointless, this video from Starbucks is a reference to Jools Lebron’s ultra-viral video from this summer. On top of keeping your brand relevant, it works as a sort of inside joke, which helps build community.
https://www.tiktok.com/@starbucks/video/7403401625789877547
We’ve already talked about how TikTok has everything you need (and then some), but they really go out of their way to prove their dedication to advertizers. TikTok listens to users’ needs, which instantly sets them apart from some of their competitors.
They do this by lessening the frustrations we all feel with rapid changes and updates. For example, they’ve been known to remove updates that receive negative feedback or add new ones the users have voiced a need for.
https://www.tiktok.com/@misscarolineflett/video/7235780107103718662?lang=en
With an average engagement rate of 2.65%, TikTok far outperforms other platforms like Instagram, which averages just 0.70%.
There is also a strong sense of community. This rings especially true in smaller niches, where users are more loyal to brands and, therefore, more likely to engage with content.
But, to keep the good vibes alive, don’t forget to engage with them as well. Take a look at how Magic Spoons does it:
There’s nothing people love more than relatability, so talk about the place where you are. It’ll make you more relatable to the locals, drive trust and engagement, and also let people know where to find you.
More generally speaking, TikTok is a great place for small businesses. Business Wire reports that 72% of brands say that organic content is valuable to their overall marketing, and 55% have said the same for ads.
For example, Ruth, who is behind the viral Radiant Cosmetics, shares a video about what TikTok helped her small nail oil business achieve:
https://www.tiktok.com/@rxthism/video/7320880429303729451?q=small%20business&t=1735348295355
Like we said, there are niches for everything. Once you find your crowd, you’re already halfway there.
For instance, if you’re running a skincare brand, you could target audiences who care about skincare, obviously. But, that’s, like, a zillion people. Instead, you should focus on one of your USPs. If you’re all about sustainability, find the environmentalists and the hippies; if you’re going for upscale, then target the luxury & elegance crowd. Stories sell, not products.
This kind of behavioral targeting taps into your audience’s values and builds a stronger emotional connection with your product. Once you nail that, the rest will follow naturally.
Take a look at how Selena Gomez promotes her brand, Rare Beauty. Not a sales pitch in sight, just positivity and love – and almost one million views for a 6-second clip.
https://www.tiktok.com/@rarebeauty/video/7442472005586177311
Last but not least, we should address just how honestly cheap TikTok marketing is. Well – in some regard.
Production costs will undoubtedly be low – even free if you really want to lean into the raw and authentic vibe. All you need is a fun idea and a phone camera, and you’re all set – the in-app editing tools and sounds will bring in better results than a high-budget production.
But, to be completely transparent, TikTok can be costly if we’re talking about ads. The minimum budget required for a campaign is $500 or $50 for an ad group.
The other kind of marketing you can do is influencer sponsorships, which do better than other types – UGC outperforms conventional ads by 68%! The good news is that this kind of content is cheaper than on any other platform, ranging from $4 to $1,100 per post.
Here’s what TikTok UGC can look like:
https://www.tiktok.com/@megarroni/video/7203788759509241093?q=scentbird&t=1735350332225
If you ask us, TikTok is definitely worth a shot.
With tools like lead generation, analytics, and in-app editing, this platform gives you absolutely everything you need. The creative possibilities are endless, especially once you let go of convention and embrace the quirky nature of the platforms.
Then, you’ll be able to get all the benefits of TikTok for Business – virality, impact, engagement, community, and more – all resulting in boosted visibility and, ultimately, revenue. So, hop on the bandwagon and start posting!
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